Don Fried — Playwright & Author

Airline comes up with creative way to beat recession

Posted on: March 25, 2009

baggage-claim-2Yesterday morning I flew from Denver to Austin for 4 days of topping up my grandfatherly batteries.  When I got to the baggage claim area in Austin, I went over to monitors to see which carousel my bag would be coming in on.  The second listing on the screen was an arrival for flight 1147 from Austin!

That’s right, Flight 1147 (the name of the airline is being withheld to avoid a lawsuit) was going from Austin to Austin.  (As my old Haverford College classmate Dave Barry says, “I’m not making this up.”)

At first I thought it had to be a mistake.  But then it hit me.  No, it wasn’t a mistake.  It was just another creative attempt by a struggling airline to  BEAT THE RECESSION.

I would love to have been a Japanese tourist taking photos (nobody pays any attention to a Japanese tourist taking photos) at the meeting where they came up with that idea.

“Come on, guys, there must be something else we can do to avoid losing our jobs.”

“Maybe we should schedule more flights.”

“Don’t be silly.  There aren’t enough people on the flights we run now, so we lose money on every one.  The more we schedule, the more we lose.”

“How about if we get more people to fly?”

“We tried that last week.  It didn’t work. ”

“OK, then, let’s run fewer flights.”

“That’s not going to work either.  Then we don’t cover our overhead.”

“You mean like the building?  Maybe we can get a smaller building”

“I mean like your salary.  Maybe we should get you a smaller salary.  The problem is that our costs are too high.”

“I know, let’s cut back on services.”

There’s a stunned silence in the room.

“Wait!  I’ve got it!  Let’s schedule flights from airports to the same airports.”

“Yeah, right.”

“No, I’m serious.  Think about about.  What’s our biggest expense?  Fuel.  How much fuel is it going to take to taxi out onto the runway, sit for 20 minutes, and then come back to the terminal?”

“Maybe you’ve got something there.

“That’d be bound to increase our on-time arrival percentage too.”

“It might.  If — and this is a big if — we could manage to get the planes back to the terminals on time.”

“And we wouldn’t need nearly as many staff checking people in and handling their bags.  Who’s going to bring a suitcase if they’re going to be home in an hour anyway?”

“Practically no one.”

“We could save a lot of money on the planes, too.  I mean the planes wouldn’t even need engines would they?  Just one of those little tractors to pull them away from the gate.”

“We’ve got plenty of those already.”

“And no toilets!  The doors would have to be there, of course, but there wouldn’t need to be anything behind them.  We’d just keep the seat-belt sign on for the whole time.”

By now the ideas would be flying (unlike the planes) fast and furious.  Skip ahead a year — a venture this complex is going to take lots of planning, isn’t it? — and voila, we have a flight from Austin to Austin.

By the way, the arrival listing on the computer monitor in Baggage Claim showed that Flight 1147 was scheduled to arrive 90 minutes late.

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